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AFP GA, Greater Atlanta Chapter: October 17 Chapter Meeting

October 17, 2017

“Cultivating and Soliciting the Major Gift” 

presented by:
Bill Sturtevant

October 17, 2017 Chapter Meeting


About Bill

Bill Sturtevnant was Senior Principal Gifts Consultant at the University of Illinois Foundation, a position which guided relationships with individuals and families capable of gifts at a level of $5 million and above, until his retirement in 2013 after 33 years of service.  He now devotes his time to his fundraising consulting and training practice. 

He is author of the bestselling book The Artful Journey: Cultivating and Soliciting the Major Gift which was published in 2012.


What experts say about Bill

"He is a real teacher who brings a systematic approach to major gift fundraising. Perhaps the real genius of his work lies in his ability to incorporate successful strategies from sales and marketing to illustrate the real science and psychology of the profession.  Sturtevant shares a balanced and non-manipulative approach to the giving relationship.  His inspiring work is unparalleled and a must for any serious student of the profession, for seasoned gift officers and newcomers alike."

-Trina Olidge, Director of Development at Georgia State University 


"For the fundraiser who desires to build authentic, productive relationships with their donors that culminate in transformative gifts for their institutions, Bill Sturtevant's course on major gifts is a must.  His expertise and passion, coupled with his insight, will have you connecting your donors' values and dreams with the needs of your organization in a manner that is both meaningful and memorable.  Step-by-step, he walks you masterfully through the science--and the art--of relational fundraising."

-Emilie Henry, VP of Institutional Advancement at Westminster  


We invite all frontline fundraisers, major gift officers, prospect researchers, executive leaders, and anyone interested in soliciting and cultivating gifts to sustain your organization. 


7:30 - 8:00 Registration and Breakfast 
8:00 - 9:30 Part 1: Dynamics of Fundraising 
9:30 - 10:00 Coffee Break
10:00 - 11:30 Part II: Deep Dive into Stewardship and Cultivation 

Jewish Federation of Greater Atlanta
Selig Center
1440 Spring Street, NW
Atlanta, GA 30309

The Jewish Federation is located at the corner of 18th Street and Spring Street, 
across from the Center for Puppetry Arts.
This is a Kosher facility. 
No outside food or drink is permitted inside the building.

Center for Puppetry Arts 
1404 Spring Street 
Atlanta, GA 30309
Parking for AFP board members will be at the Jewish Federation. 
Other attendees will need to park at the Center for Puppetry Arts across the street. Please park in any spaces at the Puppestry except in any spaces blocked off by two cones. The Puppetry parking lost is directly across the street facing the Jewish Federation gate. 


Meeting costs
Member: $50
Non-Member: $65
Member, Morning session only: $20
Non-member, Morning session only: $38

*Cancellations must be received by noon the day before the meeting in order to receive a refund or credit."